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Keywords: Green knowledge
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Journal Articles
The power of green WOM in spreading awareness of green products: a mediation analysis
Available to Purchase
Management & Sustainability: An Arab Review 1–20.
Published: 11 December 2025
... rights only SOR framework Consumer behaviour Green knowledge Green purchase intention India Sustainable behaviour Sustainable development is being hampered by the environmental degradation brought on by consumers' non-sustainable consumption patterns (Chekima et al., 2016...
