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Keywords: Green marketing mix
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Journal Articles
Management & Sustainability: An Arab Review 1–30.
Published: 23 January 2026
...Mostafa Mahmoud Kamel Saadeldin; Mahmoud Abogabal; Mahitab Mohamed Shahin Purpose The purpose of this paper is to explore Gen Z consumer motives towards consuming sustainable food products from local brands in Egypt. Design/methodology/approach Through the lens of green marketing mix framework...
