Keywords: MSMEs
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Journal Articles
Management & Sustainability: An Arab Review (2025) 4 (1): 47–73.
Published: 18 March 2024
...Samer Abaddi Purpose This study aims to investigate the factors influencing the adoption intention of artificial intelligence (AI) by micro, small and medium enterprises (MSMEs) in Jordan. Design/methodology/approach The study adopts the technology–organization–environment (TOE) model...
Journal Articles

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