... like religiosity, marital status, education, age, gender and home ownership, shedding light on their roles in shaping SWB. Design/methodology/approach This study uses survey data from a sample of the millennial segment in Egypt and employs regression analysis to examine the relationship between...

... Millennials Sustainability SDG12 Responsible consumption and production The increase in green consumption behaviour, which involves engaging in environmentally friendly practices, is crucial for businesses aiming to cater to eco-conscious consumers (Perera et al., 2018). The integration...