... like religiosity, marital status, education, age, gender and home ownership, shedding light on their roles in shaping SWB. Design/methodology/approach This study uses survey data from a sample of the millennial segment in Egypt and employs regression analysis to examine the relationship between...

... in social media culture compared to Gen Y (Mude and Undale, 2023). Green product Consumer behaviour Millennials Sustainability SDG12 Responsible consumption and production The increase in green consumption behaviour, which involves engaging in environmentally friendly practices, is crucial...