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Keywords: Multi-channel integration quality
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Journal Articles
Management & Sustainability: An Arab Review (2024) 3 (2): 132–149.
Published: 29 March 2023
... satisfaction; and (4) examine the mediation effect of multi-channel integration quality in the relationships between service quality, customer satisfaction and customer loyalty. Design/methodology/approach The data was obtained from banks in Saudi Arabia. The analysis was based on an online survey of 265...
