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Keywords: Religion
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Journal Articles
Exploring the influence of religiosity on advertising believability across product types and advertising appeals featuring eco-friendly products
Available to Purchase
Management & Sustainability: An Arab Review 1–21.
Published: 24 October 2025
... intentions. Research limitations/implications The research on religion's role in consumer research has been generally limited. Our research shows a positive relationship between religiosity and scientific appeals, and this relationship could be studied more deeply in future research. Future research...
Includes: Supplementary data
