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Keywords: Subjective norms
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Journal Articles
Management & Sustainability: An Arab Review 1–21.
Published: 25 August 2025
...Qasim Mohammad Alkhazali; Keng-Boon Ooi; Wen-Hwa Shyu; Garry Wei-Han Tan Purpose This study aims to advance understanding of consumer adoption behavior by extending the Value-Belief-Norm (VBN) theory to include subjective norms and hedonic values, offering a more comprehensive framework...
Journal Articles
Management & Sustainability: An Arab Review (2025)
Published: 09 May 2025
... on the relationship between attitude, subjective norms, perceived behavioral control (PBC), carbon mitigation norms and CSA adoption intentions. Design/methodology/approach This study is conducted by employing convenience sampling technique. A total of 411 valid responses are collected purposively from potato...
Journal Articles
Management & Sustainability: An Arab Review (2025) 4 (3): 453–472.
Published: 30 August 2024
...Wadie Nasri Purpose The purpose of this study is to explore the role of entrepreneurial skills and entrepreneurial education on students’ intention to become entrepreneurs through the theory of planned behaviour and the mediating effect of subjective norms on the relationship between...
