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1-3 of 3
Keywords: Sustainable behaviour
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Journal Articles
The power of green WOM in spreading awareness of green products: a mediation analysis
Available to Purchase
Management & Sustainability: An Arab Review 1–20.
Published: 11 December 2025
... through word of mouth (WOM) can significantly increase their purchase intention. By leveraging authentic peer communication, influencer engagement and increasing community involvement programmes, marketers can effectively encourage consumers' sustainable behaviour. Originality/value This study...
Journal Articles
Leveraging ecotourism experiences to drive sustainable behaviours: perspective of mangrove ecotourists
Available to Purchase
Management & Sustainability: An Arab Review (2025)
Published: 26 June 2025
... 2025 27 05 2025 02 06 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Mangrove ecotourism Tourist experience Sustainable behaviour Satisfaction Sustainable behaviour is vital for mitigating environmental degradation...
Journal Articles
The contribution of social media influencers to sustainable travel behaviour: the mediating role of inspiration and involvement in sustainable travel practices
Available to PurchaseKhalil Hussain, Marcus Lee Stephenson, Elangkovan Narayanan Alagas, Philip Pong Weng Wong, Ahmad Salman, Ahmed Bostani
Management & Sustainability: An Arab Review (2025)
Published: 12 May 2025
... in sustainable travel practices and sustainable behaviour of travellers. Furthermore, the current study investigates the mediating role of inspiration towards sustainability and involvement in sustainable travel practices based on persuasion theory and stimulus-organism-response (S-O-R) theory. Design...
