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Keywords: Travel intention
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Journal Articles
Abdelrahman Ahmed Abdelhai Abdelghani, Mahmoud Ramadan Al-Azab, Mahmoud Ahmed Abulebda, Hebatallah Ahmed Mokhtar Ahmed
Management & Sustainability: An Arab Review 1–21.
Published: 26 August 2026
... their fluid digital identities in the solid bedrock of cultural heritage (Seyfi et al., 2023). However, the academic understanding of why they do this remains fragmented. While the theory of planned behavior (TPB) has long been the gold standard for predicting travel intention, it often treats...
