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Keywords: User-generated content
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Journal Articles
Management & Sustainability: An Arab Review (2023) 2 (1): 67–86.
Published: 10 October 2022
... 2022 12 09 2022 15 09 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only User-generated content Theory of planned behavior Sustainable brands Online brand advocacy The rise in global environmental consciousness during...
