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Keywords: Value-belief norm
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Journal Articles
Management & Sustainability: An Arab Review 1–20.
Published: 22 September 2026
... an ecological perspective. Using the value-belief-norm (VBN) and the theory of planned behavior (TPB), a conceptual model was developed to address the research gap. Design/methodology/approach A survey of 343 respondents in Malaysia was conducted. Partial least squares structural equation modeling was used...
