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Keywords: Visual components
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Journal Articles
Management & Sustainability: An Arab Review 1–19.
Published: 17 October 2025
... and An, 2021 ; Qi and Ploeger, 2021). For such brands, the array of visual components (e.g. packaging design (PD), typography (TYP) and material immensely affects consumer's behaviour and purchase intentions (Barnuevo and Roma, 2023). These factors are considered important in the industries where the role...
