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Keywords: Customer profile analysis (CPA)
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Journal Articles
Modern Supply Chain Research and Applications (2024) 6 (2): 86–100.
Published: 14 May 2024
...Yanhong Gan; Xingyu Gao; Wenhui Zhou; Siyuan Ke; Yangguang Lu; Song Zhang Purpose The advanced technology enables retailers to develop customer profile analysis (CPA) to implement personalized pricing. However, considering the efficiency of developing CPA, the benefit to different retailers...
Includes: Supplementary data
