...Yujia Zhang Purpose This study examines how chain restaurants can improve food quality consistency by employing central kitchens, while addressing operational challenges related to pricing and market coverage. Design/methodology/approach An analytical model is developed to analyze optimal...

... chain harmony underscores the significance of pricing strategies within the framework of dual-channel distribution, particularly when confronted with the dynamics of asymmetric demand performance. Design/methodology/approach This paper delves into a nuanced decision-making challenge anchored...