The purpose of this paper, taking banking as the research object, is to build up a psychology covenant model for service enterprises and customers and to seek the form of the construction dimension in the psychology covenant between the service enterprise and the customer.
SPSS16.0 was used for the exploratory factor analysis and AMOS7.0 for the confirmatory factor analysis.
The psychological contract between service enterprises and customers is composed of two‐dimensional structures: the transactional psychological contract and the relational psychological contract.
The biggest limitation of this paper is the research region being limited to banking. Future research can extend to other industries.
The result has the theoretic reference to the tactic establishment for customer relationship management in China's service industry against the background of a transfer economy.
