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Keywords: 3D virtual world
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2015) 6 (4): 381–400.
Published: 02 November 2015
...Yan Peng; Dan Ke Purpose – This paper examines the three-dimensional (3D)virtual world users’ perceptions of authenticity and trustworthiness in the virtual prototypes and users’ potential purchase behavior in the real-world settings. The 3D virtual worlds provide a new platform that exhibits...
