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Journal Articles

Understanding digital assistant attributes, customer perceived values and purchase intention in AI-driven retail interaction: a qualitative enquiry

Md. Shahinur Rahman, Jing Zhang, Gazi Md. Shakhawat Hossain
Journal: Nankai Business Review International
Nankai Business Review International (2026) 17 (3): 496–513.
https://doi.org/10.1108/NBRI-03-2025-0037
Published: 29 June 2026
... AI attributes Customer perceived values Human–computer interaction Purchase intention National Natural Science Foundation of China 72072064 China National Social Science Foundation 22&ZD110 This research is sponsored by the National Natural Science Foundation of China...
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Includes: Supplementary data
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