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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2019) 10 (3): 382–407.
Published: 09 July 2019
...Shiyang Gong; Wanqin Wang; Qian Li Purpose This study aims to explore the interdependent impacts of online word-of-mouth (WOM) and online ads on digital product adoptions, as well as their dynamic changes throughout the product life cycle. Design/methodology/approach This study adopted...
