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Keywords: Authenticity
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Journal Articles
Will eco-labels as a communication strategy for ecological information cause consumers to buy green products? Evidence from China
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2026) 17 (2): 294–322.
Published: 19 February 2026
... intention to purchase green products with eco-labels compared to those without. Second, perceived green authenticity serves as a mediator in the relationship between eco-labels and consumers’ purchase intentions for green products; it also mediates the effects of emotional eco-labels and numerical eco...
Journal Articles
Consumer trust in 3D virtual worlds and its impact on real world purchase intention
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2015) 6 (4): 381–400.
Published: 02 November 2015
...Yan Peng; Dan Ke Purpose – This paper examines the three-dimensional (3D)virtual world users’ perceptions of authenticity and trustworthiness in the virtual prototypes and users’ potential purchase behavior in the real-world settings. The 3D virtual worlds provide a new platform that exhibits...
