... intention to purchase green products with eco-labels compared to those without. Second, perceived green authenticity serves as a mediator in the relationship between eco-labels and consumers’ purchase intentions for green products; it also mediates the effects of emotional eco-labels and numerical eco...

...Yan Peng; Dan Ke Purpose – This paper examines the three-dimensional (3D)virtual world users’ perceptions of authenticity and trustworthiness in the virtual prototypes and users’ potential purchase behavior in the real-world settings. The 3D virtual worlds provide a new platform that exhibits...