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Keywords: Big data
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2023) 14 (4): 746–764.
Published: 14 September 2023
...Bo Li; Ruxiao Xing; Wenya Guo; Shixiang Tang Purpose This study aims to analyze and discuss whether and how consumer-to-manufacturer (C2M) mode empowered by e-commerce retail platforms’ big data affects the stock returns of firms in supply chains. Design/methodology/approach This study selects...
