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Keywords: Brand identity
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2020) 11 (3): 441–458.
Published: 03 February 2020
... charitable activities on the transformation of a brand’s identity between insiders and outsiders, which causes different brand evaluations in the two countries, and examines the boundary conditions of this impact. Social identity consists of certain elements, including country, gender, age, occupation...
