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1-2 of 2
Keywords: Brand value
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Journal Articles
Why do micro and small merchants use mobile payment systems? A grounded theory study in China
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2021) 12 (2): 157–172.
Published: 20 August 2021
... intentions to adopt MPSs, whereas others do not. Second, merchants developing adoption intentions in phase one have to select which MPS brands to adopt and then begin using them. The brand value affects their selection. Finally, the use of MPSs of their initial choice has consequences for business operations...
Journal Articles
Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance: An empirical research in the context of industrial service
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2014) 5 (1): 43–69.
Published: 25 February 2014
...Jing Zhang; Yong He Purpose – This paper aims to identify key dimensions of brand value co-creation activities and empirically examine the impacts of different dimensions of brand value co-creation upon brand performance among Chinese industrial services firms. Design/methodology/approach...
