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Keywords: CRM
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2024) 15 (2): 248–268.
Published: 02 February 2023
...Rashed Al Karim; Mirza Mohammad Didarul Alam; Maha Khamis Al Balushi Purpose The purpose of this study is to examine the impact of customer relationship management (CRM) components on competitive advantage through customer loyalty in the banking sector of Bangladesh. Design/methodology/approach...
Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2015) 6 (2): 199–222.
Published: 01 June 2015
... between the short- and long-term effectiveness of different customer relationship management (CRM) strategies. Findings – The breadth of competition amongst sellers improves the performance of platforms, whilst the depth of competition among sellers has a positive effect on the short-term...
