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Keywords: Channel migration
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Journal Articles
Adapting to the digital marketplace: manufacturer channel selection in the age of consumer migration
Journal:
Nankai Business Review International
Nankai Business Review International (2025) 16 (2): 307–331.
Published: 19 February 2025
...) and retailer agency (RA), focusing on their economic outcomes and market dynamics. This approach is instrumental in decoding the multifaceted nature of channel migration and its impact on manufacturer–retailer relationships in the digital marketplace. Findings The research reveals that in MD and RA...
