Keywords: Communication content
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Journal Articles
Nankai Business Review International (2024) 15 (4): 595–618.
Published: 10 January 2024
... tasks (communication content and approach) on customers’ referral likelihood on social platforms and the role of self-construal. Design/methodology/approach This study establishes a theoretical model based on online social platforms and conducts three scenario-based experiments. The authors obtain...

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