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Keywords: Company-cause fit
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Journal Articles
Consumer responses to corporate social responsibility programs: The influence of company-cause fit and consumer involvement
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Journal:
Nankai Business Review International
Nankai Business Review International (2015) 6 (4): 364–380.
Published: 02 November 2015
...Tim Lu; Xia Wei; Kungchi Li Purpose – The paper aims to establish a causal relationship model that helps to realize how consumer involvement with the cause moderates the effect of company-cause fit on consumers’ corporate associations, and how their corporate associations regarding a company’s...
