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Keywords: Competitive advantage
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Journal Articles
Nankai Business Review International (2024) 15 (2): 248–268.
Published: 02 February 2023
...Rashed Al Karim; Mirza Mohammad Didarul Alam; Maha Khamis Al Balushi Purpose The purpose of this study is to examine the impact of customer relationship management (CRM) components on competitive advantage through customer loyalty in the banking sector of Bangladesh. Design/methodology/approach...
Journal Articles
Nankai Business Review International (2010) 1 (4): 444–459.
Published: 22 October 2010
...Hangbiao Shang; Peilun Huang; Yan Guo Purpose Based on the theory of bounded rationality, the purpose of this paper is to explore the role played by top managerial management cognition in firms' efforts to obtain and maintain competitive advantage in a dynamic environment. Design/methodology...
Journal Articles
Journal Articles
Nankai Business Review International (2010) 1 (2): 152–165.
Published: 04 June 2010
... satisfaction and loyalty, without considering the financial performance. Practical implications The conclusions in this paper have great significance for Chinese retail enterprises to establish a unique competitive advantage. Originality/value The conclusion concerning positioning points of this paper...

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