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Keywords: Consumer evaluation
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Journal Articles
“Facilitators” vs “substitutes”: the influence of artificial intelligence products’ image on consumer evaluation
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2023) 14 (1): 177–193.
Published: 12 January 2023
... evaluation and explores the underlying mechanism and boundary conditions. Design/methodology/approach This study uses four experiments with between-subjects designs to investigate whether the image of AI products (facilitators vs substitutes) will affect consumer evaluation in specific consumption...
