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Keywords: Consumer innovativeness
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2015) 6 (2): 156–176.
Published: 01 June 2015
... to return the support once circumstances permit (Hwang, 1987). The obligation to reciprocate is highly valued by Chinese people in maintaining healthy interpersonal relationships. Thus: © Emerald Group Publishing Limited 2015 Complaint propensity Consumer innovativeness Customer relationship...
Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2014) 5 (2): 211–224.
Published: 27 May 2014
...Kefu Lao Purpose – The purpose of this paper is to explore the mechanism of the influence of consumer innovativeness (CI) on consumer-reasoned green consumption (GC) behavior to understand more about this behavior and help improve the practice of green marketing. Design/methodology/approach...
