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Keywords: Counterstrategy
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2020) 11 (3): 393–407.
Published: 08 January 2020
...Heng Xu Purpose This paper aims to investigate the national brand manufacturer's ability from corporate social responsibility (CSR) innovation as a counterstrategy against the private label by a retailer. By constructing a model of manufacturer–retailer interaction, the paper attempts to analyze...
