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Keywords: Curvilinear mechanisms
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Journal Articles
Curvilinear effects of e-loyalty in China’s online tourism industry
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Journal:
Nankai Business Review International
Nankai Business Review International (2017) 8 (2): 174–189.
Published: 05 June 2017
... between constructs not causations. Satisfaction Reciprocity E-loyalty Curvilinear mechanisms Zhejiang Natural Science Foundation LY12G02005 One of the core tenets of social capital theory is the concept of reciprocity. Reciprocity refers to actions that are contingent on rewarding...
