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Keywords: Customer citizenship behavior
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International 1–21.
Published: 16 September 2026
...Rashed Al Karim; Sadia Afrin; Md Karim Rabiul; Mohammed Ashequr Rahman; Faria Shamsun Purpose Integrating social exchange and signaling theories, this study aims to investigate the influence of green banking practices on customer citizenship behavior ( CCB ), including giving recommendations...
