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Keywords: Customer relationship investment
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2015) 6 (2): 156–176.
Published: 01 June 2015
... to return the support once circumstances permit (Hwang, 1987). The obligation to reciprocate is highly valued by Chinese people in maintaining healthy interpersonal relationships. Thus: © Emerald Group Publishing Limited 2015 Complaint propensity Consumer innovativeness Customer relationship...
