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Keywords: Eco-label
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2026) 17 (2): 294–322.
Published: 19 February 2026
...Jian Gao; Qian Wang; Xianda Sun; Yang Lyu Purpose Eco-labels have evolved into pivotal factors shaping consumer preferences toward sustainable product selections, previous studies indicate that the effectiveness of eco-labels is closely intertwined with consumers’ personal characteristics...
