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Keywords: Emotional arousal
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International 1–41.
Published: 28 July 2026
... purchase intentions; emotional arousal amplifies these effects, while emotional valence weakens some attribute impacts. For utilitarian products, only value for money shows a stable positive effect on e-commerce repeat purchases, whereas other attributes exert negative effects. Emotional valence uniformly...
