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Keywords: Empirical study
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2019) 10 (3): 382–407.
Published: 09 July 2019
... of more than 20 per cent since 2012, reaching a total of $198bn in 2016, which accounted for 32 per cent of global advertising spending. Empirical study Online advertising Online word-of-mouth Adoptions Mobile games H2a. The impact of online ads on the online word-of-mouth...
