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Keywords: Facilitator
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Journal Articles
“Facilitators” vs “substitutes”: the influence of artificial intelligence products’ image on consumer evaluation
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2023) 14 (1): 177–193.
Published: 12 January 2023
... negative attitudes are rooted in the fear that AI might replace humans. The authors thus propose that turning the image of AI from substitutes to facilitators can alleviate identity threat perception. This paper aims to examine how the image of AI products (facilitators vs substitutes) influences consumer...
