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Keywords: Fairness concern
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2021) 12 (2): 220–235.
Published: 26 June 2021
...Lingchen Huang; Ting Feng; Zongsheng Huang Purpose Responding to the store brand (SB) introduction by the retailer, the manufacturer may adopt the strategic choice of incorporating the fairness concern behavior of the retailer. This paper aims to examine how the manufacturer can counteract...
