Keywords: Human–computer interaction
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Journal Articles

Understanding digital assistant attributes, customer perceived values and purchase intention in AI-driven retail interaction: a qualitative enquiry

Md. Shahinur Rahman, Jing Zhang, Gazi Md. Shakhawat Hossain
Journal: Nankai Business Review International
Nankai Business Review International (2026) 17 (3): 496–513.
https://doi.org/10.1108/NBRI-03-2025-0037
Published: 29 June 2026
... 2026 11 04 2026 24 04 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only AI attributes Customer perceived values Human–computer interaction Purchase intention National Natural Science Foundation of China 72072064...
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Journal Articles

How human–computer interaction perception affects consumer well-being in the context of online retail: from the perspective of autonomy

Pengyi Shen, Demin Wan, Jinxiong Li
Journal: Nankai Business Review International
Nankai Business Review International (2023) 14 (1): 102–127.
https://doi.org/10.1108/NBRI-03-2022-0034
Published: 03 June 2022
...Pengyi Shen; Demin Wan; Jinxiong Li Purpose In recent years, the application of artificial intelligence and digital technology has increasingly become a priority for online retailers. It is crucial to choose a way to make use of human–computer interaction (HCI) design to exert the positive...
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