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Keywords: Identity
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2012) 3 (1): 52–64.
Published: 02 March 2012
..., the risk of marginalization has become a prominent concern for emerging multinationals and many newly internationalized Chinese firms are faced with a crisis of identity, and consequently they may be marginalized, with the risk of losing control over their own companies and being excluded from major...
