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Keywords: Industrial services
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2014) 5 (1): 43–69.
Published: 25 February 2014
...Jing Zhang; Yong He Purpose – This paper aims to identify key dimensions of brand value co-creation activities and empirically examine the impacts of different dimensions of brand value co-creation upon brand performance among Chinese industrial services firms. Design/methodology/approach...
