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Keywords: Lab experiment
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2021) 12 (1): 56–74.
Published: 23 November 2020
...). Design/methodology/approach This paper designed a 2 (ODN: yes/no) by 2 (CDN: yes/no) full factor between-subject lab experiment in the context of online travel package customization. This paper collected and analyzed the number of nudged options (the intermediate options) of choices among consumers...
