...Muslim Amin; Ramayah Thurasamy; Abdullah M. Aldakhil; Aznur Hafeez Bin Kaswuri Purpose – This study aims to examine the effect of market orientation (MO) as a mediating variable in the relationship between entrepreneurial orientation (EO) and small and medium enterprises (SMEs)’ performance...

... Yanling Duan Management School, Huazhong University of Science and Technology, Wuhan, People’s Republic of China Purpose - The purpose of this paper is to examine the role of market orientation and innovation orientation in new product performance as well as the potential...

...Jing Zhang; Yanling Duan Purpose The purpose of this paper is to examine the role of market orientation and innovation orientation in new product performance as well as the potential moderating role of innovation orientation and environmental variables in the market orientation‐new product...