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Keywords: Market orientation
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Journal Articles
The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2016) 7 (1): 39–59.
Published: 07 March 2016
...Muslim Amin; Ramayah Thurasamy; Abdullah M. Aldakhil; Aznur Hafeez Bin Kaswuri Purpose – This study aims to examine the effect of market orientation (MO) as a mediating variable in the relationship between entrepreneurial orientation (EO) and small and medium enterprises (SMEs)’ performance...
Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2012) 3 (2)
Published: 01 June 2012
... China Innovation Market orientation New products Product development Article Type: 2011 Awards for Excellence From: Nankai Business Review International, Volume 3, Issue 2 The following article was selected for this year’s Outstanding Paper Award for Nankai Business...
Journal Articles
Empirical study on the impact of market orientation and innovation orientation on new product performance of Chinese manufacturers
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2010) 1 (2): 214–231.
Published: 04 June 2010
...Jing Zhang; Yanling Duan Purpose The purpose of this paper is to examine the role of market orientation and innovation orientation in new product performance as well as the potential moderating role of innovation orientation and environmental variables in the market orientation‐new product...
