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Keywords: Microblog
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2012) 3 (4): 413–429.
Published: 02 November 2012
...Zhanbo Zhao; Qun Cao Purpose Sina Microblog is the most popular microblog in China. The purpose of this research is to explore the factors that influence Sina microbloggers' intention to continue using this platform. Design/methodology/approach This research proposes the effects of user...
