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Keywords: Moderating effect
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Journal Articles
The impact of corporate environmental responsibility strategy on brand sustainability: An empirical study based on Chinese listed companies
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2018) 9 (3): 366–394.
Published: 06 August 2018
... these two constructs. Second, we conducted our research from practical perspective to explore how to apply the CER undertakings as the company’s strategy. Third, we conducted our empirical research in Chinese context, which will enrich the theoretical CER and CSR literature. Moderating effect Brand...
