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Keywords: Multi-channel behavior
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2022) 13 (4): 630–647.
Published: 14 June 2022
... store affects the cognitive costs of online search. Search Substitutes Complements Multi-channel behavior Store entry Most studies on the effect of firm behavior on consumer information search have focused on the physical search costs of gathering information (Balasubramanian, 1998 ; Jing...
