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Keywords: OSM post content
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2025) 16 (3): 409–443.
Published: 29 April 2025
... of OSM user engagement and OSM post content on sales, as well as the underlying mechanisms. Drawing on peer influence effects and information processing literature, the authors propose that OSM user engagement and OSM post content combine to produce a matching effect on sales. Design/methodology...
