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Keywords: Online advertising
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2019) 10 (3): 382–407.
Published: 09 July 2019
... the two abovementioned media. Online ads have been preferred by many companies right after the internet came into being. Compared with the traditional offline advertising, the biggest advantage of online advertising is that it can use the network technology to obtain rich consumer information...
