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Keywords: Online retailing
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2021) 12 (3): 340–357.
Published: 26 July 2021
... influences customer experience by considering the mediating role of brand engagement in the online retailing context. Design/methodology/approach To obtain this aim, a cross-sectional survey was used. The statistical population was customers of online grocery retailers. The convenience sampling technique...
