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Keywords: Perceived authenticity
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Journal Articles
When historically cultural and creative products meet AR: the effect of augmented reality–based product display on consumers’ product evaluation
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2023) 14 (1): 161–176.
Published: 22 December 2022
... and photographic display) and examined the mediating role of perceived authenticity in the evaluation process. Experiment 3 tested the moderating effect of the availability of artistic detail information on weakening the negative impact of AR-based product display on the evaluation of HCCPs. Findings...
